Meningitis has very serious health, economic and social consequences for people of any age right across the world.

Bacterial meningitis can kill within 24 hours and leaves 1 in 5 patients with lifelong disability. Even though vaccines and treatments exist – global progress in defeating meningitis has lagged behind other similar diseases.


In 2020, the World Health Organization (WHO) and partners launched the first ever global strategy to defeat meningitis – the Global Roadmap to Defeat Meningitis by 2030.

The goals are to:

  • eliminate epidemics of bacterial meningitis
  • reduce deaths by 70%
  • halve the number of cases

We created an impactive and accessible visual style for the whole initiative – including designing the report and associated documents.

The design needed to balance engagement, humanity and authority to engage a wide range of global audiences from policy-makers to patients. Design elements and colour were used to acutely spotlight the visionary goals and key pillars of the action plan.


There is a growing sense of urgency and political awareness of the economic and societal impact of meningitis on communities and countries. But action and funding is vitally needed. And the Roadmap will be a pivotal tool in galvanising continued global and national efforts to defeat meningitis.