Challenge
- Tuberculosis is not a disease of the history books – cases have been growing in the UK since the 1980s. There was an urgent need to raise awareness of symptoms with ‘at risk’ groups.
Insight
- Some older ‘at risk’ groups – such as Somali and Bangladeshi communities – can have poor language and literacy skills
- Visual materials, patient stories and trusted partners would be key to the campaign – transcending literacy and cultural barriers
Solution
- The development of an impactive website – www.thetruthabouttb.org – and a highly visual stakeholder pack of materials – with a DVD of patient stories
- Extensive work with ‘on the ground’ with community organisations communicating face to face with those at risk of TB
Impact
- Awareness of tuberculosis has increased in at-risk groups