Rail safety and rail issues needed to be made more engaging, interactive and relevant for young people.


We co-created Rail Life – an inspirational campaign that encompassed all the latest content on the railway: from safety games to the latest career videos.

On and offline Rail Life was used by teachers, youth workers, community safety managers and young people alike. It became firmly established as the access point to the railways for young people – from timetables, to careers and safety.


Rail Life really hit home and influenced young people’s attitudes on rail safety.
And Britain remains one of the safest railways in Europe.