Challenge

  • Fashion is a major industry within the UK economy – but it’s economic impact had never been fully evaluated
  • This lack of evidence limited the industry’s influence and impact

Insight

  • Fashion has both a direct and indirect impact on the economy
  • The importance of fashion’s impact on ‘Brand Britain’ and tourism is critical to UKplc

Solution

  • Deliver and communicate a high profile report on the huge economic and social contribution of fashion to UK plc and UK society

Impact

  • The landmark report ‘The Value of Fashion’ concluded that fashion directly contributes nearly £21 billion to the UK economy and employs nearly a million people.
  • The report’s findings are regularly used by the industry, policy-makers and the media to lever greater profile and resources for the UK fashion industry
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