Challenge
- Fashion is a major industry within the UK economy – but it’s economic impact had never been fully evaluated
- This lack of evidence limited the industry’s influence and impact
Insight
- Fashion has both a direct and indirect impact on the economy
- The importance of fashion’s impact on ‘Brand Britain’ and tourism is critical to UKplc
Solution
- Deliver and communicate a high profile report on the huge economic and social contribution of fashion to UK plc and UK society
Impact
- The landmark report ‘The Value of Fashion’ concluded that fashion directly contributes nearly £21 billion to the UK economy and employs nearly a million people.
- The report’s findings are regularly used by the industry, policy-makers and the media to lever greater profile and resources for the UK fashion industry